marketing data analyst

Turning messy data
into decisions people trust.

5 years building the dashboards, KPI scorecards, and forecasting models that marketing, risk, and merchandising teams actually use — across healthcare, banking, and retail.

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Sai Abhishek Nadella
Marketing Data Analyst · Pfizer
rows_returned: 1  |  exec_time: 0.08s  |  source: career_history

From raw exports to executive-ready.

I'm most comfortable in the space between a messy data pull and a KPI scorecard someone actually opens every Monday. That's meant building Power BI reporting and semantic models for pricing, promotions, and campaign-effectiveness analysis at Kroger, and taking that same instinct into fraud and risk detection at Bank of America and Pfizer.

Recent work spans executive dashboarding, demand forecasting, predictive and anomaly-detection models, and automating the data-quality checks that used to eat a team's whole week.

~5 yrsexperience across
healthcare, banking, retail
3industries:
Pfizer · BoA · Kroger
MSBusiness Analytics,
Wright State University

Work, measured in deltas.

Executive KPI reporting & fraud-risk modeling

Feb 2025 — Present
Senior Marketing Data Analyst · Pfizer · Power BI, DAX, SQL, T-SQL, Python
22% forecast accuracy 30% reporting turnaround 28% reporting accuracy 42% query time 26% fraud-detection accuracy 40% manual errors

Consolidated risk & compliance dashboarding

Nov 2023 — Jan 2025
Marketing Data Analyst · Bank of America · Power BI, SQL, Python
30% data accuracy 25% reporting cycle time 33% reporting transparency 29% audit prep time 27% fraud-detection accuracy 31% manual overhead

Retail KPI development & pricing experimentation

Jan 2021 — Jul 2023
Product Analyst, Retail Data · Kroger · Power BI, DAX, A/B testing
faster reporting turnaround improved sales-prediction accuracy reduced inventory waste stronger campaign effectiveness

Skills & tools

Analytics & BI

Power BIDAX Semantic ModelingKPI Scorecards ExcelForecasting

Programming & Query

PythonSQLT-SQL

Marketing & Business Analytics

Campaign AnalysisPricing Analysis A/B TestingSegmentation Demand Forecasting

Predictive & Risk

Anomaly DetectionPredictive Modeling Feature Engineering

Data Quality & Governance

Validation FrameworksData Profiling Regulatory Compliance

Full experience & education

Sai Abhishek Nadella — Resume

Full work history, education, and detailed metrics (PDF)

Download PDF ↓

Let's talk data.

Open to marketing analytics, BI, and risk-analytics roles.

$ mail --to abhisheknadella85@gmail.com
Email me →